Positioning analysis and strategy /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Philadelphia, Pa. :
Wharton School, University of Pennsylvania, Marketing Dept.,
[1988]
|
| Series: | Working paper (Wharton School. Marketing Dept.) ;
no. 88-029 |