Risk and innovation : a simulated methodology /

Bibliographic Details
Main Author: Gatigon, Hubert
Corporate Author: Wharton School Marketing Dept
Other Authors: Robertson, Thomas S
Format: Book
Language:English
Published: Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 1991
Series:Working paper (Wharton School. Marketing Department) ; no. 91-023

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