Managing innovation through lead users

Eric von Hippel explains why lead users have the best information about promising future products and services, and explains how manufacturers can acquire and benefit from that information

Bibliographic Details
Corporate Author: Massachusetts Institute of Technology Center for Advanced Engineering Study
Other Authors: Hippel, Eric von
Format: Unknown
Language:English
Published: Cambridge, Mass. : Massachusetts Institute of Technology, 1991
Series:MIT video course
Subjects:

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Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: VIDEO HC79.T4.H565 1991