Persuasive signs : the semiotics of advertising /
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
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| Format: | Book |
| Language: | English |
| Published: |
Berlin ; New York :
Mouton de Gruyter,
2002
Berlin ; New York : 2002 |
| Series: | Approaches to applied semiotics ;
4 Approaches to applied semiotics 4 Approaches to applied semiotics ; 4 Approaches to applied semiotics 4 |
| Subjects: |
Internet
Stanford University
| Call Number: |
HF5823 .B3725 2002 |
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University of Chicago
| Call Number: |
HF5823 .B3725 2002 |
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Johns Hopkins University
| Call Number: |
HF5823.B3725 2002 |
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Harvard University
| Call Number: |
HF5823 .B3725 2002 |
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Duke University
| Call Number: |
HF5823 .B3725 2002 |
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Dartmouth College
| Call Number: |
HF5823 .B3725 2002 |
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Cornell University
| Call Number: |
HF5823 .B3725 2002 |
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University of Pennsylvania
| Call Number: |
HF5823 .B3725 2002 |
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