Marketing management /

Marketing management /

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This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape

Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2003], ©2003
Upper Saddle River, N.J. : c2003
Upper Saddle River, N.J. : ©2003
Edition:11th ed
Subjects:
Marketing > Management
Administración de mercadeo
Marketing
Strategisch management
Case studies (form)

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