Tourism and hospitality marketing : a global perspective /
This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, Calif. :
SAGE,
2008
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| Series: | Sage knowledge
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| Subjects: |