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03060nam a2200493 4500 |
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f6ce5d3a-369c-41c4-8f2a-8cff3d46e82d |
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20230917000000.0 |
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110206s2007||||nyu023||||||||o||^vleng|d |
| 028 |
4 |
0 |
|a 37471
|b Films Media Group
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| 035 |
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|a (FoD)712801051
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| 040 |
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|a AzPhAEM
|b eng
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| 041 |
1 |
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|a eng
|j eng
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| 245 |
0 |
0 |
|a Igniting the buzz :
|b cashing in on cool /
|c Canadian Broadcasting Corporation
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| 246 |
3 |
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|a Cashing in on cool
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| 260 |
3 |
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|a New York, N.Y. :
|b Films Media Group,
|c [2007], c2005
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| 300 |
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|a 1 streaming video file (23 min.) :
|b sd., col., digital file
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| 336 |
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|a unspecified
|b zzz
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|g polychrome
|2 rdacc
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| 347 |
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|a video file
|2 rdaft
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| 500 |
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|a Encoded with permission for digital streaming by Films Media Group on Nov. 07, 2007
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| 500 |
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|a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
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| 505 |
0 |
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|a Cool Sells (0:58) -- Canadian Businesswomen Create a Fashion Sensation (7:34) -- Generating Excitement and Developing Consumer Loyalty (5:30) -- Marketing Products to Young Consumers (7:28)
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| 506 |
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|a Access requires authentication through Films on Demand
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| 520 |
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|a Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from marketing guru Seth Godin, author of Small Is the New Big and All Marketers Are Liars, the program takes viewers inside promotional crusades that have benefited from, or tried to exploit, nontraditional marketing. Examples include campaigns for Mukluk boots and Virgin Mobile as well as a giddy Mac user conference featuring Steve Jobs
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| 521 |
2 |
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|a 9 & up
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| 538 |
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|a Mode of access: Internet
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| 538 |
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|a System requirements: FOD playback platform
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| 546 |
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|a Closed-captioned
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| 588 |
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|a Title from distributor's description
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| 650 |
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0 |
|a Advertising and youth
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Consumer behavior
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| 650 |
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0 |
|a Marketing
|v Case studies
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| 655 |
|
7 |
|a Educational films
|2 lcgft
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| 655 |
|
7 |
|a Internet videos
|2 lcgft
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| 710 |
2 |
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|a Canadian Broadcasting Corporation
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| 710 |
2 |
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|a Films Media Group
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| 710 |
2 |
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|a Films for the Humanities & Sciences (Firm)
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| 776 |
0 |
8 |
|i Originally produced:
|d Canadian Broadcasting Corporation, 2007
|z 9781421382197
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