Igniting the buzz : cashing in on cool /
Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through wo...
| Corporate Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2007], c2005
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Duke University
| Call Number: |
ISIL:US-NCD |
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