Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter /

"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as wel...

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Bibliographic Details
Main Authors: Kerpen, Dave (Author), Berk, Robert E., 1923- (Author)
Other Authors: Kerpen, Carrie (writer of foreword)
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2019]
Edition:Revised and expanded third edition
Subjects:

Internet

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Duke University

Holdings details from Duke University
Call Number: HF5415.1265 .K425 2019