Evaluating social media marketing : social proof and online buyer behaviour /
"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing. It em...
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| Format: | Book |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2022
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| Series: | Routledge studies in marketing ;
22 |
| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Columbia University
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EBOOKS |
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