Marketing Database Analytics : Transforming Data for Competitive Advantage
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but number...
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| Format: | Book |
| Language: | English |
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London :
Taylor & Francis Group,
2013
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| Edition: | 1st ed |
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