The development of modern advertising /
Advertising in one form or another has been around for millennia, but by the late nineteenth century, thoughtful minds began considering various approaches to maximizing its efficiency. This set focuses on the pioneers and developments during the period 1870-1920 and shows how an increasing understa...
| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Bristol, England :
Thoemmes,
2002
Bristol : 2002 |
| Series: | Foundations of modern management
|
| Subjects: |
Table of Contents:
- v. 1. Ads and sales / Herbert N. Casson
- v. 2. History of advertising from the earliest times / Henry Sampson
- v. 3. Publicity: an essay on advertising / D. Nicoll
- v. 4. Theory and practice of advertising / Walter Dill Scott
- v. 5. Advertising as a business force / Paul Cherington
- v. 6. How to write advertisements that sell / Arch W. Shaw. The art of silent salesmanship / C. Maxwell Tregurtha and J.W. Frings
- v. 7. Collected chapters and articles I
- v. 8. Collected chapters and articles II
- v.1. Ads and sales / Herbert N. Casson
- v.2. A history of advertising from the earliest times
- v.3. Publicity, an essay on advertising
- v.4. The theory and practice of advertising
- v.5. Advertising as a business force
- v.6. How to write advertisements that sell. The craft of silent salesmanship
- v.7-8. Collected chapters and articles (in 2)