The development of modern advertising /
Advertising in one form or another has been around for millennia, but by the late nineteenth century, thoughtful minds began considering various approaches to maximizing its efficiency. This set focuses on the pioneers and developments during the period 1870-1920 and shows how an increasing understa...
| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Bristol, England :
Thoemmes,
2002
Bristol : 2002 |
| Series: | Foundations of modern management
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| Subjects: |