Strategic database marketing /
"Strategic Database Marketing, Third Edition, details the latest Web-focused strategies for unleashing the power in your company's customer database and turning it into a sales-building machine. Using dozens of updated case studies from Travelers Insurance, Hallmark, Caterpillar, and other...
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
[2006], ©2006
New York : c2006 |
| Edition: | 3rd ed |
| Subjects: |