Customers first : dominate your market by winning them over where it counts the most /
Through examples of real-world success stories from IKEA; Nike; Coca-Cola; The Life is Good Company; Starbucks; and Southwest Airlines; this book shows how to eliminate guesswork from your marketing efforts and focus more clearly on understanding your most valuable ally: The Brand Lover. --
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
©2012
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Stanford University
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INTERNET RESOURCE |
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