The myths of creativity : the truth about how innovative companies and people generate great ideas /

How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must de...

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Bibliographic Details
Main Author: Burkus, David, 1983-
Corporate Author: Audio-Tech Business Book Summaries, Inc
Format: Audio Book
Language:English
Published: Willowbrook, IL : Audio-Tech Business Book Summaries, 2014
Edition:Abridged
Series:Audio-Tech Business Book Summaries (Series)
Subjects:

Internet

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: CD-ROM A-10 no. 349