Fashion Retailing : Part 2

Fashion Retailing : Part 2

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Grete Birtwistle is the Head of Division of Marketing at the Caledonian Business School, GlasgowCaledonian University. She has extensive fashion retailing experience and her PhD investigated thearea of store image and store positioning for fashion retailers

Bibliographic Details
Main Author: Birtwistle, Grete
Other Authors: Moore, Christopher M
Format: Book
Language:English
Published: Bradford : Emerald Publishing Limited, 2005
Series:International Journal of Retail & Distribution Management
Subjects:
Filologia > Publicaciones periodicas
Filología > Publicaciones periódicas.
Language and languages > Periodicals.
Lenguaje > Lenguas > Didáctica > Publicaciones periódicas.
Libros electronicos
Philology, Modern > Study and teaching > Periodicals.
Electronic books
Table of Contents:
  • Intro
  • CONTENTS
  • EDITORIAL ADVISORY BOARD
  • Guest editorial
  • A model of socially responsible buying/sourcing decision-making processes
  • A dedicated follower of fashion: the expansion strategy of David Linley & Co. Ltd
  • The nature of parenting advantage in luxury fashion retailing - the case of Gucci group NV
  • Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared
  • Salesperson roles: are online retailers meeting customer expectations?
  • The unhappy shopper, a retail experience: exploring fashion, fit and affordability
  • Fashion and clothing: the construction and communication of gay identities

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