Fashion Retailing : Part 2
Grete Birtwistle is the Head of Division of Marketing at the Caledonian Business School, GlasgowCaledonian University. She has extensive fashion retailing experience and her PhD investigated thearea of store image and store positioning for fashion retailers
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| Format: | Book |
| Language: | English |
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Bradford :
Emerald Publishing Limited,
2005
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| Series: | International Journal of Retail & Distribution Management
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