International business case studies for the multicultural marketplace /
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Houston :
Gulf Pub. Co.,
©1994
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| Series: | Managing cultural differences series
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| Subjects: |