Rethinking business anthropology : cultural strategies in marketing and management /

As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook

Bibliographic Details
Main Author: Walle, Alf H. (Author)
Format: Book
Language:English
Published: Sheffield : Greenleaf Publishing, [2013]
Subjects:

Internet

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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST