The customer loyalty solution : what works and what doesn't in customer loyalty programs /
"The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of...
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
2003
New York : [2003] |
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