State Of Research In Marketing
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research
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| Format: | Book |
| Language: | English |
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Bradford :
Emerald Publishing Limited,
2005
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| Series: | European Journal of Marketing
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