Sport entrepreneurship and innovation /
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport...
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Bibliographic Details
| Other Authors: |
Ferreira, João J. M.
(Editor),
Ferreira, João J. M.
(Editor),
Ratten, Vanessa
(Editor) |
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| Format: | Book
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| Language: | English |
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| Published: |
Abingdon, Oxon ; New York, NY :
Routledge, an imprint of the Taylor & Francis Group,
2017
Abingdon, Oxon ; New York, NY :
Routledge,
2017
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| Subjects: |
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