Upside : profiting from the profound demographic shifts ahead /

Upside : profiting from the profound demographic shifts ahead /

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Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronba...

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Bibliographic Details
Main Authors: Gronbach, Kenneth W. (Author), Moye, M. J. (Author)
Format: Book
Language:English
Published: New York : AMACOM, American Management Association, [2017]
Subjects:
Consumers > United States
Demography > United States
Marketing research > United States
Target marketing > United States
Cibles (Marketing) > États-Unis
Consommateurs > États-Unis
Démographie > États-Unis
Marketing > Recherche > États-Unis
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
Consumers
Demography
Marketing research
Population
Target marketing
United States > Population
United States
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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST

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