From ice cream to the Internet : using franchising to drive the growth and profits of your company /
"Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to...
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J. :
Pearson Prentice Hall,
2005
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