From ice cream to the Internet : using franchising to drive the growth and profits of your company /

"Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to...

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Bibliographic Details
Main Author: Shane, Scott, 1964-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, 2005
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Subjects:

Internet

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Stanford University

Holdings details from Stanford University
Call Number: INTERNET RESOURCE

Duke University

Holdings details from Duke University
Call Number: ISIL:US-NCD