A new strategic direction at HTC /

A new strategic direction at HTC /

HTC has incurred losses for 27 consecutive months with declining revenue from NT$ 289 billion (US$ 9.7 billion) in 2012 to NT$ 203.4 billion (US$ 6.8 billion) in 2013, a decrease of 29.6 per cent compared to 2012. Its market share fell below 2 per cent in 2013. As a result, Chairman Cher Wang steppe...

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Bibliographic Details
Main Author: Bhatt, P. R. (Author)
Format: Book
Language:English
Published: London : SAGE Publications Ltd, 2017
Series:SAGE Knowledge Cases.
Subjects:
Wang, Cher
HTC Corporation > Case studies
HTC Corporation
Cell phone equipment industry > South Asia > Case studies
HTC One (Smartphone) > Case studies
Smartphones > Case studies
Telecommunication systems > Case studies
Cell phone equipment industry
HTC One (Smartphone)
Smartphones
Telecommunication systems
South Asia
Case studies

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