Campaigns that shook the world : the evolution of public relations /

"Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the P...

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Bibliographic Details
Main Author:	Rogers, Danny (Author)
Format:	Book
Language:	English
Published:	London, United Kingdom ; Philadelphia, PA : Kogan Page, 2015 London, United Kingdom ; Philadelphia, PA, USA : [2015]
Subjects:	Advertising campaigns > Case studies Branding (Marketing) > Case studies Political campaigns > Case studies Public relations > Case studies Advertising campaigns BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Public Relations Branding (Marketing) LANGUAGE ARTS & DISCIPLINES / Communication Studies Political campaigns Public relations SOCIAL SCIENCE / Popular Culture Case studies

by Rogers, Danny
Published 2016

This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.

Book

Campaigns that shook the world : the evolution of public relations /

by Rogers, Danny, Rogers, Danny
Published 2015

This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.

Book

Campaigns that shook the world : the evolution of public relations /

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