Campaigns that shook the world : the evolution of public relations /

Campaigns that shook the world : the evolution of public relations /

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"Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the P...

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Bibliographic Details
Main Author: Rogers, Danny (Author)
Format: Book
Language:English
Published: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2015
London, United Kingdom ; Philadelphia, PA, USA : [2015]
Subjects:
Advertising campaigns > Case studies
Branding (Marketing) > Case studies
Political campaigns > Case studies
Public relations > Case studies
Advertising campaigns
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Public Relations
Branding (Marketing)
LANGUAGE ARTS & DISCIPLINES / Communication Studies
Political campaigns
Public relations
SOCIAL SCIENCE / Popular Culture
Case studies

Internet

Johns Hopkins University

Holdings details from Johns Hopkins University
Call Number: HF5837.R64 2015

Princeton University

Holdings details from Princeton University
Call Number: HF5837 .R64 2015

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