Visual merchandising

Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments fr...

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Bibliographic Details
Corporate Authors: D.E. Visuals (Firm), Insight Media (Firm)
Format: Book
Language:English
Published: Sunrise, FL : D. E. Visuals, 2009
Series:Business education in video
Subjects:

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