Measuring consumer perceptions of brand quality with scanner data : implications for brand equity : technical working paper /
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
[1991], ©1991
Cambridge, Mass. : c1991 |
| Series: | Report (Marketing Science Institute) ;
no. 91-122 |
| Subjects: |