Corporate social responsibility : doing the most good for your company and your cause /
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders...
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2005], ©2005
Hoboken, N.J. : c2005 Hoboken, N.J. : ©2005 |
| Subjects: |
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| 100 | 1 | |a Kotler, Philip |0 http://viaf.org/viaf/14771959 | |
| 100 | 1 | |a Kotler, Philip |1 http://viaf.org/viaf/14771959 | |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Corporate social responsibility : |b doing the most good for your company and your cause / |c Philip Kotler and Nancy Lee |
| 260 | |a Hoboken, N.J. : |b Wiley, |c [2005], ©2005 | ||
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2005 | ||
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2005 | ||
| 300 | |a x, 307 p. : |b ill ; |c 24 cm | ||
| 300 | |a x, 307 p. : |b ill. ; |c 24 cm | ||
| 300 | |a x, 307 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Published simultaneously in Canada | ||
| 500 | |a This WorldCat-derived record is shareable under Open Data Commons ODC-BY, with attribution to OCLC |5 CTY | ||
| 504 | |a Includes bibliographical references (p. 277-295) and index | ||
| 504 | |a Includes bibliographical references (pages 277-295) and index | ||
| 505 | 0 | |a The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations | |
| 505 | 0 | 0 | |g 1 |t The case for doing at least some good -- |g 2. |t Corporate social initiatives : six options for doing good -- |g 3. |t Corporate cause promotions : increasing awareness and concern for social causes -- |g 4. |t Cause-related marketing : making contributions to causes based on product sales -- |g 5. |t Corporate social marketing : supporting behavior change campaigns -- |g 6. |t Corporate philanthropy : making a direct contribution to a cause -- |g 7. |t Community volunteering : employees donating their time and talents -- |g 8. |t Socially responsible business practices : discretionary business practices and investments to support causes -- |g 9. |t Twenty-five best practices for doing the most good for the company and the cause -- |g 10. |t A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. |
| 505 | 0 | 0 | |g 1 |t The case for doing at least some good -- |g 2. |t Corporate social initiatives : six options for doing good -- |g 3. |t Corporate cause promotions : increasing awareness and concern for social causes -- |g 4. |t Cause-related marketing : making contributions to causes based on product sales -- |g 5. |t Corporate social marketing : supporting behavior change campaigns -- |g 6. |t Corporate philanthropy : making a direct contribution to a cause -- |g 7. |t Community volunteering : employees donating their time and talents -- |g 8. |t Socially responsible business practices : discretionary business practices and investments to support causes -- |g 9. |t Twenty-five best practices for doing the most good for the company and the cause -- |g 10. |t A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. |
| 520 | 1 | |a "Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET | |
| 520 | 1 | |a "Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket | |
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