Electronic commerce : a managerial perspective /
This easy-to-read book describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. A blend of theory and practical applications integrates an up-to-date handbook structured around the notion that EC applications require c...
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J. :
Prentice Hall,
[2002]
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| Edition: | 2002 edition |
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