AARP reimagined /
When Barry Rand became the chief executive officer of AARP, in 2009, he took over an enterprise with close to 37 million members and an annual budget of $1.3 billion. Originally created to represent the needs of senior citizens, AARP sold $700 million worth of insurance and finance products, ran one...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
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London :
SAGE Publications Ltd,
2017
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| Series: | SAGE Knowledge Cases.
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| Subjects: |
| Summary: | When Barry Rand became the chief executive officer of AARP, in 2009, he took over an enterprise with close to 37 million members and an annual budget of $1.3 billion. Originally created to represent the needs of senior citizens, AARP sold $700 million worth of insurance and finance products, ran one of Washingtons powerful lobbying operations, produced a rich mix of media, and provided services ranging from free tax preparation to anti-discrimination legal action. In recent years, AARP expanded its mission to include anyone over the age of 50 |
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| Item Description: | Originally published: Kolditz, T., & Elias, J. (2011). AARP reimagined. 14-010. New Haven, CT: Yale School of Management, Yale University. Retrieved from: http://nexus.som.yale.edu/aarp |
| Physical Description: | 1 online resource |
| ISBN: | 9781526406811 |
| Access: | Restricted for use by site license |