LG in India (B) : product strategies in an emerging economy /
Entering an emerging economy can provide many opportunities as well as challenges. The external forces, in particular cultural and demographic, are quite different compared to those of a developed economy or the multinational company's home market. MNEs typically use strategies such as product...
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| Format: | Book |
| Language: | English |
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London :
NeilsonJournals Publishing,
2011
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| Series: | SAGE Knowledge Cases.
SAGE Knowledge. Cases |
| Subjects: |