Is empirical research on consumer behavior of any importance? : a tale of two studies /
| Main Author: | |
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Philadelphia, Pa.] :
[Wharton School, University of Pennsylvania, Marketing Dept.],
[1993]
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| Series: | Working paper (Wharton School. Marketing Department) ;
no. 93-008 |