Multiattribute decisions in marketing : a measurement approach /

Multiattribute decisions in marketing : a measurement approach /

Bibliographic Details
Main Authors: Green, Paul E, Wind, Yoram (joint author, joint author.)
Other Authors: Carroll, J. Douglas
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, 1973
Hinsdale, Ill. : Dryden Press [1973], [©1973]
Hinsdale, Ill. : [c1973]
Hinsdale, Ill., [1973]
Hinsdale, Ill., [c1973]
Hinsdale, Ill., [c1973]
Hinsdale, Ill. : [1973]
Series:Editors' series in marketing
Subjects:
Decision making > Mathematical models
Decision making
Decision-making
Marketing research
Motivation research (Marketing)
Decision Making

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Stanford University

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