Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre, and opera /
"With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they struggle to fit into the new marketing environment. It focuses on those aspects of marketing most related to the challenges currently facing cultural...
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Bibliographic Details
| Main Author: |
Kolb, Bonita M |
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| Format: | Book
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| Language: | English |
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| Published: |
Dublin :
Oak Tree Press,
[2000], ©2000
Dublin :
c2000
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| Subjects: |
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