L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion /

L'argumentation publicitaire : rhétorique de l'éloge et de la persuasion /

Bibliographic Details
Main Author: Adam, Jean-Michel
Other Authors: Bonhomme, Marc
Format: Book
Language:French
Published: [Paris] : Nathan, c1997
[Paris] : [1997]
Series:Fac Linguistique
Fac Linguistique
Fac Linguistique.
Nathan université
Subjects:
Advertising > Language
Discourse analysis
Iconicity (Linguistics)
Persuasion (Rhetoric)
Semiotics

Internet

Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST
P301.5 .P47 A33 1997

Yale University

Holdings details from Yale University
Call Number: P301.5.P47 A3X 1997 (LC)

Harvard University

Holdings details from Harvard University
Call Number: P301.5.P47 A3 1997

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: HF5827 .A33 1997

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