Creative research bulletins : factors affecting the performance of advertisements /

Creative research bulletins : factors affecting the performance of advertisements /

"The bulletins are an attempt to consolidate generalizations from many researchers based upon readership studies of thousands of advertisements. Analyses of the data have yielded material which is offered as a guide on the relative merits of various techniques and approaches ... Each bulletin w...

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Bibliographic Details
Corporate Authors: John W. Hartman Center for Sales, Advertising & Marketing History, Leo Burnett Company Research Department
Format: Book
Language:English
Published: [Chicago, Illinois] : Leo Burnett Company, [1962]
©1962
Subjects:
Advertising agencies > Illinois > Chicago > History > 20th century
Advertising > Handbooks, manuals, etc
Advertising > Research > United States > History > 20th century
Advertising, Magazine > United States > History > 20th century
Color in advertising > History > 20th century
Commercial art > United States > History > 20th century
Marketing research > United States > History > 20th century

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Duke University

Holdings details from Duke University
Call Number: HF5814 .C74 1962

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