Bibliographic Details
| Corporate Authors: |
Conference on Historical Research in Marketing and Marketing Thought Charleston, S.C.,
Academy of Marketing Science,
Citadel, the Military College of South Carolina,
Michigan State University |
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| Other Authors: |
Hollander, Stanley C (Stanley Charles), 1919-2004,
Hollander, Stanley C., 1919-,
Nevett, T. R (Terence R.),
Whitney, Kathleen R |
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| Format: | Conference Proceeding
Book
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| Language: | English |
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| Published: |
East Lansing, MI :
Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University,
c1989
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| Subjects: |
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