Handbook of market segmentation : strategic targeting for business and technology firms /
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
©2004
New York : [2004] |
| Edition: | 3rd ed |
| Series: | Haworth series in segmented, targeted, and customized marketing
Haworth series in segmented, targeted, and customized marketing |
| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Stanford University
| Call Number: |
INTERNET RESOURCE |
|---|
Yale University
| Call Number: |
None |
|---|