Handbook of market segmentation : strategic targeting for business and technology firms /
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
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Format: | Book |
Language: | English |
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New York :
Haworth Press,
©2004
New York : [2004] |
Edition: | 3rd ed |
Series: | Haworth series in segmented, targeted, and customized marketing
Haworth series in segmented, targeted, and customized marketing |
Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Stanford University
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INTERNET RESOURCE |
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Yale University
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None |
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