Consumer behaviour and social network sites : the impact of negative word of mouth /
"This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. Consumer Behaviour an...
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2021
London ; New York, New York : [2021] |
| Series: | Routledge focus on business and management
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Columbia University
| Call Number: |
EBOOKS |
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