Subliminal persuasion : influence & marketing secrets they don't want you to know /

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you'...

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Bibliographic Details
Main Author: Lakhani, Dave, 1965-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2008
Hoboken, N.J. : c2008
Subjects:

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Duke University

Holdings details from Duke University
Call Number: ISIL:US-NCD