Kapferer on luxury : how luxury brands can grow yet remain rare /

Kapferer on luxury : how luxury brands can grow yet remain rare /

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Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury grow...

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Bibliographic Details
Main Authors: Kapferer, Jean-Noël (Author), Kapferer, Jean-Noël (Author)
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2015
Subjects:
Luxuries > Marketing
Luxury goods industry
Product management
Produits commerciaux > Gestion
Produits de luxe > Industrie
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
Brands and branding
Luxusgut
Markenartikel
Markenpolitik
Marketingstrategie
Sales & Marketing Management
Sales and marketing management
Sales and marketing
Electronic books

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