The new direct marketing : how to implement a profit-driven database marketing strategy /

The new direct marketing : how to implement a profit-driven database marketing strategy /

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Expanded and updated table of contents for this second edition will demonstrate why The New Direct Marketing has become the indispensable handbook for direct marketing companies and users of direct marketing methods and why it will help you and your organization to become smarter, more efficient, an...

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Bibliographic Details
Corporate Author: David Shepard Associates
Other Authors: Batra, Rajeev
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin Professional Publishing, c1995
Burr Ridge, Ill. : Irwin Professional, [1995], ©1995
Burr Ridge, Ill. : c1995
Chicago : c1995
Edition:2nd ed
Subjects:
Database management
Database marketing
Direct marketing > Data processing
Direct marketing > Statistical methods

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Stanford University

Holdings details from Stanford University
Call Number: HF5415.126 .N48 1995
ISIL:US-CST

Yale University

Holdings details from Yale University
Call Number: HF5415.126 N48X 1995 (LC)+

Johns Hopkins University

Holdings details from Johns Hopkins University
Call Number: HF 5415.126 .N481 1995 QUARTO

Harvard University

Holdings details from Harvard University
Call Number: HF5415.126 .N48 1995

Cornell University

Holdings details from Cornell University
Call Number: HF5415.126 .N48x 1995

Columbia University

Holdings details from Columbia University
Call Number: HF5415.126 .N48 1995

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