Rocking the ages : the Yankelovich report on generational marketing /
To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively
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| Corporate Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
1997
New York : [1997], ©1997 New York : c1997 New York, NY : c1997 New York : [1997] |
| Edition: | 1st ed |
| Subjects: |