Rocking the ages : the Yankelovich report on generational marketing /

To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively

Bibliographic Details
Main Author:	Smith, J. Walker
Corporate Authors:	John W. Hartman Center for Sales, Advertising & Marketing History, Yankelovich Partners
Other Authors:	Clurman, Ann S, Clurman, Ann
Format:	Book
Language:	English
Published:	New York : HarperBusiness, 1997 New York : [1997], ©1997 New York : c1997 New York, NY : c1997 New York : [1997]
Edition:	1st ed
Subjects:	Marketing > United States Marketing United States Generational marketing

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