Rocking the ages : the Yankelovich report on generational marketing /
To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively
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| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
1997
New York : [1997], ©1997 New York : c1997 New York, NY : c1997 New York : [1997] |
| Edition: | 1st ed |
| Subjects: |
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| 100 | 1 | |a Smith, J. Walker |1 http://viaf.org/viaf/35954159 | |
| 100 | 1 | |a Smith, J. Walker | |
| 245 | 1 | 0 | |a Rocking the ages : |b the Yankelovich report on generational marketing / |c J. Walker Smith and Ann Clurman |
| 250 | |a 1st ed | ||
| 250 | |a First edition | ||
| 260 | |a New York : |b HarperBusiness, |c 1997 | ||
| 260 | |a New York : |b HarperBusiness, |c [1997], ©1997 | ||
| 260 | |a New York : |b HarperBusiness, |c c1997 | ||
| 260 | |a New York, NY : |b HarperBusiness, |c c1997 | ||
| 264 | 1 | |a New York : |b HarperBusiness, |c [1997] | |
| 264 | 4 | |c ©1997 | |
| 300 | |a xvii, 314 p. : |b ill. ; |c 25 cm | ||
| 300 | |a xvii, 314 p. ; |c 25 cm | ||
| 300 | |a xvii, 314 pages : |b illustrations ; |c 25 cm | ||
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| 500 | |a Includes index | ||
| 500 | |a This WorldCat-derived record is shareable under Open Data Commons ODC-BY, with attribution to OCLC |5 CTY | ||
| 500 | |a "A division of HarperCollins Publishers." | ||
| 505 | 0 | |a Preface: It All Started with a Girdle -- Sect. 1. Generational Markers. 1. The Power of Generations. 2. Matures: Triumph and Conformity. 3. Boomers: The 78-Million-Strong Gorilla. 4. GenX: The New Pragmatists -- Sect. 2. Generational Marketing. 5. Technology, Pure and Simple. 6. Cybercitizens Across Generations. 7. The Modern Media Babylon. 8. An Economy Built on Dreams. 9. Making It. 10. Good Health Is a Good Day at the Office. 11. Generations at Home. 12. Brand Land, Where Reciprocity Rules. 13. Bringing Generations to a Close | |
| 505 | 0 | 0 | |t Preface: It All Started with a Girdle -- |g Sect. 1 |t Generational Markers. |g 1. |t The Power of Generations. |g 2. |t Matures: Triumph and Conformity. |g 3. |t Boomers: The 78-Million-Strong Gorilla. |g 4. |t GenX: The New Pragmatists -- |g Sect. 2. |t Generational Marketing. |g 5. |t Technology, Pure and Simple. |g 6. |t Cybercitizens Across Generations. |g 7. |t The Modern Media Babylon. |g 8. |t An Economy Built on Dreams. |g 9. |t Making It. |g 10. |t Good Health Is a Good Day at the Office. |g 11. |t Generations at Home. |g 12. |t Brand Land, Where Reciprocity Rules. |g 13. |t Bringing Generations to a Close. |
| 520 | |a To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively | ||
| 520 | 1 | |a "To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively." "For nearly thirty years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers - their preferences, habits and lifestyles - mostly for the exclusive proprietary use of Yankelovich's corporate clients." "In order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers, and the Matures." "Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts - and real-life, real product examples of families, individuals, and their buying patterns - Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers."--Jacket | |
| 520 | 8 | |a For nearly thirty years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers - their preferences, habits and lifestyles - mostly for the exclusive proprietary use of Yankelovich's corporate clients | |
| 520 | 8 | |a In order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers, and the Matures | |
| 520 | 8 | |a Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts - and real-life, real product examples of families, individuals, and their buying patterns - Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers | |
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