Maturing Marketplace : Buying Habits of Baby Boomers and Their Parents
This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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Westport :
Greenwood Publishing Group,
2000
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